Home News New cycle: Electronic products will be AI-based

New cycle: Electronic products will be AI-based

2024-04-23

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As the wave of AI large models sweeps across thousands of industries, from mobile phones to PCs to wearable devices, consumer electronics terminals have begun to have a new prefix "AI+". Manufacturers are vying for AI terminals, and "new species" and "old friends" are competing on the same stage. While constantly upgrading user experience such as intelligent interaction, it has also opened a new round of product innovation cycle. Data predicts that by 2026, nearly 50% of terminal devices in the Chinese market will have AI technology in their processors.


01 AI mobile phone "takes the lead"

From being equipped with AI chips in the early years to large models becoming a catalyst for product upgrades, the popularity of AI mobile phones has swept across. 

2024 is regarded by the industry as the first year of "AI mobile phones". Smartphone manufacturers including Samsung, OPPO, vivo, etc. have developed large-scale AI models on their own, making every effort to deploy AI phones and explore more valuable AI applications. Among them, document summary, image processing, information retrieval, and text translation have become the main focus. .

The OPPO Find X7 released at the beginning of this year became the first mobile phone to apply a 7 billion parameter large language model on the device. By carrying OPPO's self-developed large model AndesGPT, users can experience the new AIGC elimination function, large model speech summary, text generation pictures, etc. 100 Multiple abilities.

Samsung Galaxy S24 series mobile phones equipped with Galaxy AI can provide a comprehensive experience of local and cloud AI, bringing users innovative AI applications such as real-time translation of calls, instant searches, transcription assistants and note-taking assistants, browsing assistants, and generative editing, from communication to It reshapes the smartphone experience in terms of , productivity and imaging.


Huawei Pura 70 has a built-in self-developed Pangu large model, which technically achieves deep integration of client-side and cloud large models. With AI photography as the core highlight, functions such as voice assistant, copywriting generation, picture and video generation have been greatly improved.

For the first time, Xiaomi Mi 14 Ultra is equipped with the AI large-model computational photography platform Xiaomi AISP, which applies AIGC technology to the field of computational photography, bringing images that can accurately predict "what you see" and "what you want to show", solving the telephoto function of the camera Problems include long shooting distance, blurry film effect, and lack of authenticity.

Vivo X Fold3 is equipped with a self-developed AI blue heart large model, which enables large-scale deployment of "7B on the device side + 70B on the cloud side" ultra-large parameter scale. It can quickly interact with the large model through voice, text, image drag and drop, document drag and drop, etc. It can realize more than 700 mobile phone related functions and provide more than 20 million users with AI services such as super Q&A, super creation, super search, super management, and super interaction.


OnePlus Ace 3V has many AI functions such as AI painter, AI elimination, AI question and answer, and AI computer assistant. For the specific group of young people, OnePlus Ace 3V also launched with Xiaobu English teacher, Xiaobu interviewer, Xiaobu The four major AI functions of Paper Assistant and Xiaobu Creative Commentary improve the efficiency of study, work and life.

The Nubia Z60 Ultra Photographer Edition incorporates the AI large model "Neovision Taishan AI imaging system" and uses AI technology for various scenes such as starry sky, portraits, night scenes, colors, super resolution, noise reduction, and focus tracking. This phone also supports AI two-way calls, which can realize simultaneous voice translation transmission and simultaneous text translation display during the call.

It is reported that the iPhone 16 series released by mobile phone big brother Apple in the second half of this year will release AI capabilities as a key feature, and the number of neural engine cores in its AI chips will be "significantly increased."

Market research institutions predict that the shipment volume of new generation AI mobile phones in the Chinese market will be 37 million units in 2024, which will drive a new wave of mobile phone replacements. In 2027, the number will reach 150 million units and the market share of new generation AI mobile phones will exceed 50%. The new generation of AI mobile phones will bring hardware upgrades and cost increases for storage, screens, and imaging equipment, which will further increase the average sales price of smartphones.

02 AI PC is coming "fiercely"

PC is the most powerful computing platform among personal devices. 

It has rich usage scenarios and is very suitable for hosting large AI models. In fact, long before the AI PC concept was introduced, some PC products on the market had embedded some AI technologies, such as AI noise reduction functions, AI drawing programs, etc. With the rapid development of generative AI last year, the PC industry has officially ushered in the era of AI PCs. Leading manufacturers have launched functions ranging from two-way AI noise reduction, AI textural image creation, to equipped with AI engines, AI software and other functions.

Lenovo is the first to release the world's first business AI PC-ThinkPad X1 Carbon AI at the end of 2023. It officially launched the ThinkPad personal intelligence in April this year and released a series of AI PC products with built-in personal intelligence "Lenovo Xiaotian". Earlier, Lenovo has launched more than 10 AI PCs.

In March this year, Apple released the latest MacBook Air as its first AI PC product. With the support of the M3 chip, macOS provides AI functions. Users can achieve real-time speech-to-text, translation, text prediction, visual understanding, auxiliary functions, etc.. In addition, MacBook Air can run optimized AI models, including large language models and diffusion models for image generation.

ASUS Fearless Pro15 2024 laptop has built-in many popular AI software tools, such as AI writing assistant, AI intelligent image processing, AI one-click translation, etc. Microsoft announced the launch of Surface Pro 10 and Surface Laptop 6 commercial versions, which are Microsoft's first Surface series AI PCs specially built for business users.

Huawei's flagship laptop MateBook , AI sound effects, AI subtitles, smart search, AI cutout, WPS AI and other AI experiences.

Honor MagicBook Pro 16 uses platform-level AI to equip laptops with AI smart search capabilities. It also enables accurate search of image content for the first time in the industry, and can also achieve concurrent cross-device smart interconnection across eight services.


According to Yang Yuanqing, chairman and CEO of Lenovo Group, AI PC must have five major characteristics. The first is that it is equipped with a personalized AI agent, embedded with a large personal model, which can naturally interact with users, form a logically rigorous reasoning chain, decompose complex tasks, and make plans; the second is that it has CPU and GPU , powerful local heterogeneous computing power combined with NPU; third, it must have the ability to establish a personal knowledge base for each owner; fourth, it must connect to an open artificial intelligence application ecosystem, and fifth, it must be able to protect personal data and privacy Safety.

According to market research firm Canalys, AI PCs will account for close to one-fifth of the PCs shipped in 2024. By 2027, this proportion will rapidly increase to more than 60%. Businesses will adopt AI technology more actively than consumers, but as applications such as content creation and personalized recommendations increase, consumer usage will catch up.


03 AI wearable "running entry"

AI requires a wide range of new hardware platforms to implement, and smart wearable devices are also trying to open a new era of "AI wear".

In March last year, Huami Technology equipped its new Amazfit Falcon smart watch with a ChatGPT dial. Its integration of AIGC technology is regarded as a key step in creating the AI era of smart watches.

At the end of last year, vivo launched its self-developed Blue River operating system on the vivo Watch 3 smart watch for the first time. Thanks to the built-in blue heart model, this watch has functions such as AI heart rate algorithm, AI dial replacement, and natural language dialogue. .

Google will build a personal health model based on Gemini on the new generation of Pixel Watch released this year, and will also add more AI-related features.

With the support of AI technology, AR glasses are more practical, interactive and fun. Thunderbird Innovation released its self-developed large language model assistant RayNeo AI in December last year, and recently launched the world's first AI+AR developer platform "RayNeo AI Studio".

OPPO Air Glass 3 mobilizes the AI large model AndesGPT through the exclusive APP on the mobile phone. Users only need to lightly touch the temples to experience the voice assistant function and achieve intelligent interaction.

In addition to the categories that are familiar to the public, some novel wearable products have also emerged one after another.

Samsung's first smart ring, the Galaxy Ring, has built-in electrocardiogram sensors and blood flow sensors that can monitor user health data from four aspects: activity, sleep, nutrition and stress. With the addition of AI functions, the Galaxy Ring can obtain the user's recent data from the refrigerator. Diet plan, and calculates the lack of nutrients through AI to help users eat healthily.

Samsung smart ring Galaxy Ring; Source: Samsung


American start-up Humane launched AI Pin at the end of last year and officially debuted on the market in April this year. This is a wearable camera with a laser projector that projects a display interface onto the palm of the hand, allowing users to operate it through gestures, and comes with a virtual assistant powered by GPT-4. Users can consult AI Pin’s voice assistant about the nutritional content of food, subscribe to the music streaming service Tidal to play music, or ask T-Mobile to activate related phone services and use AI Mic to create and send messages.

Limitless's AI wearable "pendant"; Source: Rewind


Rewind company recently launched an AI "pendant" called Limitless, which can be easily attached to clothing through magnetic buckles or hung around the neck through a rope. The core function of the device is to record conversations around the clock and have a memory function that allows users to conduct personalized AI interactions at any time.

Although the evolution of AI wearable devices is slower than that of mobile phones and PCs, the space for form innovation and functional innovation is broader. Almost all manufacturers are preparing for the arrival of the AI wearable era, and we are full of expectations as to who will be the real winner.



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