ASIC chip (Application-Specific Integrated Circuit) is an integrated circuit designed and manufactured specifically to meet the needs of specific users and specific electronic systems. It has a high energy efficiency ratio and computing power level.

With the rise of artificial intelligence, Internet of Things, data centers, automotive electronics and other applications, more and more demands are tending towards ASIC chips. The emphasis on ASIC chips within and outside the industry is constantly rising, and some people in the industry regard it as one of the key elements of future artificial intelligence.

According to KBV Research report data, the global ASIC chip market size is expected to reach US$24.7 billion from 2019 to 2025, with a compound annual growth rate expected to reach 8.2%.

Entering 2023, how will the market demand and application scenarios of ASIC change? When large model iterations enter a period of stagnation and faced with explosive growth in application demand, will ASIC chips usher in new opportunities in the AI field? Facing the global competitive landscape where a hundred flowers are blooming, what is the competitive advantage of my country's ASIC industry?

The fifth "Xinshiye-Hard Core Annual Event" organized by the industry's leading semiconductor electronic information media, Xinshiye, brought together more than a hundred well-known and potential companies in China's semiconductor chip industry. We interviewed Chen Li, Vice President of Marketing at Bright Semiconductor, on the above issues, and discussed the current situation and future of ASIC chips.

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