The final price of Xiaomi SU7 Ultra, 529,900 yuan, caused a stir in the market, a direct drop of 285,000 yuan from the pre-sale price of 814,900 yuan announced in October 2024. The day after the press conference, Xiaomi Group's stock price rose to 4.99% in early trading.

According to international e-commerce news, yesterday evening (February 27), Lei Jun, founder of Xiaomi Group, unveiled the annual flagship model SU7 Ultra at Xiaomi Technology Park in Beijing. This new energy model, defined as "the most powerful four-door mass-produced car on the planet", caused a market shock with its final price of 529,900 yuan, a direct drop of 285,000 yuan from the pre-sale price of 814,900 yuan announced in October 2024. At the press conference, Lei Jun emphasized: "Our goal is to match the performance of Porsche and the luxury of BBA."

The price is reduced by 285,000 yuan

SU7 Ultra price reduced to 529,900 yuan Image source: Xiaomi press conference

The final pricing strategy of Xiaomi SU7 Ultra became the biggest highlight. The pre-sale price was reduced from 814,900 yuan to 529,900 yuan, a decrease of 35%. Lei Jun said at the press conference: "High price does not mean face, the real value should be within the reach of users." This adjustment directly impacted the 500,000-level new energy market, putting pressure on competing products such as Tesla Model S Plaid and Porsche Taycan.

SU7 Ultra is equipped with Xiaomi's self-developed super three-motor system, with a maximum horsepower of 1548PS, a zero-to-hundred acceleration of only 1.98 seconds, and a maximum speed of over 350km/h. Its chassis tuning, track-level cooling system and carbon ceramic brake discs certified by the Nürburgring Nordschleife can achieve "directly on the track in the original state". Lei Jun displayed the Nürburgring Nordschleife lap time certification certificate on site and called it "the fastest four-door mass-produced car on the surface". In terms of body size, the mass-produced version is 5,115/1,970/1,465mm in length, width and height, with a wheelbase of 3,000mm, equipped with a U-shaped wind blade, a large front shovel and an active diffuser. The maximum downforce of the vehicle reaches 285kg, and the sports performance is fully utilized.

Fusion of minimalist technology and track elements‌

SU7 Ultra continues Xiaomi's minimalist design language and offers five high-saturation paints, including Lightning Yellow and Space Silver. The Lightning Yellow version is decorated with silver floral patterns to enhance the track style. The interior is black and yellow, with 17 carbon fiber materials covering the roof, steering wheel, etc. (total area 3.74m²), sports seats and exclusive track embroidered logos. The steering wheel is integrated with a "Boost mode" button, which can provide 20 seconds of excess torque output, benchmarking Porsche's "Sport Response" function.

It is worth noting that after the new product launch, Xiaomi Motors officially announced that SU7 Ultra received more than 6,900 orders in 10 minutes after it opened for large orders, and more than 10,000 orders two hours later. According to Lei Jun's previous goal of "annual sales of 10,000 units", this achievement has locked in a 90% completion rate. Compared with the pre-sale stage in October 2024 (3,680 small orders in 10 minutes), the market heat has risen significantly. Find electronics in easelinkelec.

Technology companies' ambition to build cars 

Lei Jun repeatedly stressed the "opportunities of the times" at the press conference: "The new energy track allows Chinese car companies to change lanes and overtake others. We want to define new standards for smart luxury cars." The "street-friendly and race-friendly" positioning of the SU7 Ultra not only meets the needs of urban commuting, but also matches traditional supercars with its original track performance. Industry analysts believe that Xiaomi is breaking the boundaries between traditional car companies and technology companies through its self-developed three-electric technology and Internet ecosystem collaboration.

‌Delivery plan and challenges‌

According to previous plans, the mass production version of SU7 Ultra was originally scheduled to be released in March 2025‌, but it was brought forward to the end of February, but the first batch of delivery time has not been updated. Despite the impressive order performance, the capital market still has concerns about the profitability of Xiaomi Auto. The day after the press conference, Xiaomi Group's stock price rose to 4.99% in early trading‌.

Conclusion

Xiaomi SU7 Ultra redefines the possibility of technology companies making cars with its ‌violent performance‌, ‌disruptive pricing‌ and ‌innovative design‌. Whether its market performance can be sustained will depend on the quality of mass production and user reputation. As Lei Jun said: "Real disruption starts with the courage to make new rules."‌ In the second half of the new energy track, SU7 Ultra may become a key variable to rewrite the logic of competition.

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